Here's a Snapshot of My Work
Reporter. Editor. Marketer. Strategist. Educator. Mainer. I've been it all.
reporting and editing
I started my career at digital media company BostInno, where I advanced from staff writer to associate editor. While there, I launched the site's education vertical, helped manage a team of staff writers, and wrote nearly 3,500 articles. I later served as a contributing writer for Boston magazine, and have freelanced for Boston.com, 2U, Flybridge Capital, and Nylon. My work has been cited in the Wall Street Journal, Businessweek, Inside Higher Ed, and more. Here is a sampling of clips:
content marketing and strategy
I recently started a new role as the associate director of marketing and communications for Harvard Business School's digital learning initiative, HBX. Prior to joining HBX, I worked on Northeastern University's enrollment marketing team. While there, I:
- Oversaw the creative direction and strategy of the team’s content marketing initiatives, including all blogs and downloadable assets
- Crafted banner ads, social media messaging, blog posts, infographics, e-books, and website and email marketing copy
- Collaborated with creative team members to develop integrated marketing campaigns
- Managed a team of in-house and freelance writers
- Assisted with SEO efforts, including measuring and analyzing the success of all content marketing projects
- Launched the Graduate Programs Blog, which was recently named a "Higher Education Blog Worth Following"
Some other fun facts about me:
- I teach an "Introduction to Digital Publishing" course at Emerson College—which also happens to be where I earned my bachelor's degree
- I hold a master's degree in media innovation from Northeastern University
- I've spoken on panels, chatted on air, and have shared my insights on startup PR and how to encourage student entrepreneurship
- I volunteer for this life-changing organization called Camp Erin Boston, a free weekend bereavement camp for children and teens who have experienced the death of someone close to them
- I'm a Maine native who's never actually cracked open a lobster
Are you interested in chatting further?