Here's a Snapshot of My Work

Reporter. Editor. Marketer. Strategist. Educator. Mainer. I've been it all. 

John Harvard Statue

reporting and editing

I started my career at digital media company BostInno, where I advanced from staff writer to associate editor. While there, I launched the site's education vertical, helped manage a team of staff writers, and wrote nearly 3,500 articles. I later served as a contributing writer for Boston magazine, and have freelanced for, 2U, Flybridge Capital, and NylonMy work has been cited in the Wall Street JournalBusinessweek, Inside Higher Ed, and more. Here is a sampling of clips: 

Northeastern Blog

content marketing and strategy

I recently started a new role as the associate director of marketing and communications for Harvard Business School Online. Prior to joining HBS Online, I worked on Northeastern University's enrollment marketing team. While there, I:

  • Oversaw the creative direction and strategy of the team’s content marketing initiatives, including all blogs and downloadable assets

  • Crafted banner ads, social media messaging, blog posts, infographics, e-books, and website and email marketing copy

  • Collaborated with creative team members to develop integrated marketing campaigns

  • Managed a team of in-house and freelance writers

  • Assisted with SEO efforts, including measuring and analyzing the success of all content marketing projects

  • Launched the Graduate Programs Blog, which was recently named a "Higher Education Blog Worth Following"

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everything else

Some other fun facts about me: 

  • I teach an "Introduction to Digital Publishing" course at Emerson College—which also happens to be where I earned my bachelor's degree

  • I hold a master's degree in media innovation from Northeastern University

  • I've spoken on panels, chatted on air, and have shared my insights on startup PR and how to encourage student entrepreneurship

  • I volunteer for this life-changing organization called Camp Erin Boston, a free weekend bereavement camp for children and teens who have experienced the death of someone close to them

  • I'm a Maine native who's never actually cracked open a lobster

Are you interested in chatting further?